Have You Ever Sat Somewhere And Wondered Why An Author

Have you ever sat somewhere and wondered why an author wrote something? Or what the meaning of the story is? The author Sherman Alexie is a known success to the Indian Culture. He was born in 1966, and into the Spokane Tribe in Washington. He writes solely on what happens to and in the lives of Indians. In one of his stories, â€Å"The Lone Ranger and Tonto Fist Fight in Heaven,† the main character is going through a quest for identity about the struggle between his Indian culture and his American life. The author names this short story because he wants to inform the reader of what life was for him being an Indian Man from his tribe. In the story, it talks significantly how he grew up and the way his life his now that he is all grown up.†¦show more content†¦This shows that whites are always battling the Indians because their color pigment is different. From what has happened previously with the Officer and what goes on in the small civilization with whites and the problems they face. It makes even the nightmare an endless battles for both sides and how they can never feel empathy because someone has a different color pigment. Showing of that what is occurring through both parties is something to watch closely. We face prejudice in battles between the actual races and just a basketball game. Us, humans, have a problem with battling someone of another color pigment. Additionally when it comes to sports are everything. Indians do not call it basketball, it is called Indian Ball.when a new addition from the opposite race comes in, the indians have to battle them in basketball to prove they can be better. â€Å"He is the New Bia, chiefs Kid.† â€Å"Can he Play. â€Å" Oh ya. And he could play. He played the Indian ball, fast, and loose bether then all the Indians here,† (Alexie 83). Many of the Indians were not happy of this and challenged the individual to prove to themselves they could be better and overcome all of the prejudice and stereotyping of indians they all have went through. Indians are always put down and felt degraded, so when a new comer comes in a does significantly better than them it makes them feel worse andShow MoreRelatedCase Study1672 Words   |  7 Pagescu test little boy ever, and she had always adored him. So strong, so sturdy, conï ¬ dently charging through life. At ï™Æ', he joined a Little League baseball team, and made the AllStar team in his ï ¬ rst year. It wasn’t until quite some time later that she realized something was very wrong. Looking back, probably the ï ¬ rst symptom appeared when he was . Promoted up to the next division in Little League, he mostly sat on the bench. His coordination was not as good, and he seemed to have lost his hustleRead MoreTolerance Towards Others1750 Words   |  7 Pagespractice. The pope was recognized as the final authority in church doctrine and government, and the secular state used force to compel obedience to his decisions. Books or sermons that were opposed to orthodox faith or morals were prohibited, and their authors were punished. Not until the end of the 18th century did the ideals of religious toleration become firmly established in Western civilization. This toleration of Christianity, ruled out the ability of people to be able to practice other religionsRead MoreEssay on Physician- Assisted Suicide1960 Words   |  8 Pageslove and unfortunately have become very sick. My grandma was just diagnosed with Lou Gherigs disease one year before her death. My grandpa was always depressed because my grandma was in so much pain and was miserable. She was such a loving person and my mom was upset. When my grandma researched her illness, Lou Gherigs disease she realized that she would eventually be like a vegetable. Crying softly she looked up at our whole family and said, Please I want to have PAS as soon as I get toRead MoreThe Most Dangerous Game8910 Words   |  36 Pagesstatic, characters. If you think of the characters you most love in fiction, they probably seem as real to you as people you know in real life. This is a good sign that they are round characters. Round characters usually have descriptions and dialogue. A characters responses to conflict and his or her thoughts are also revelatory. A static character is a literary character who remains basically unchanged throughout a work. Foreshadowing is a technique used by authors to provide clues for theRead MoreThe boy in the stripped pajamas Full TEXT35455 Words   |  142 PagesTime The Congress of Rough Riders Crippen Next of Kin THE BOY IN THE STRIPED PYJAMAS a fable by John Boyne BLACK SWAN John Boyne was born in Ireland in 1971 and is the author of four previous novels, The Thief of Time, The Congress of Rough Riders, Crippen and Next of Kin. His work has been translated into fourteen languages. He lives with his partner in Dublin. Acclaim for The Boy in the Striped Pyjamas: ARead MoreThe taste of melon by borden deal11847 Words   |  48 Pageswill help you: ââ€"   relate your own experience to the story theme ââ€"   analyse story structure ââ€"   identify changes in the narrator’s perspective ââ€"   interpret characters’ motives 130 Look Closely D E A L When I think of the summer I was sixteen, a lot of things some crowding in to be thought about. We had moved just the year before, and sixteen is still young enough that the bunch makes a difference. I had a bunch, all right, but they weren’t sure of me yet. I didn’t know why. Maybe becauseRead MoreAnalysis Of The Book The Rich Get Richer Essay11165 Words   |  45 PagesStay connected: Join our Facebook group Follow Kindle 5 Star on Twitter Also, if you want to receive updates on Tandra’s new books, free promotions and Kindle countdown deals sign up to her New Release Mailing List. â€Æ' TABLE OF CONTENTS Prologue Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Epilogue More Books for Erotica Readers PROLOGUE â€Å"Do you understand the charges being brought against you, Miss Sanders?† â€Å"Yes, your honor,† I responded, trying my best to look completelyRead MoreEudora Welty a Worn Path12166 Words   |  49 Pagesmirror her plight in society at large. The story is one of the best examples of Weltys writing, which is known A Worn Path 1 for its realistic portrayal of the American South, particularly during the depression.  » Back to Table of Contents Author Biography Eudora Welty was born on April 13, 1909, in Jackson, Mississippi, to Christian Webb and Chestina Andrews Welty. Her father was an insurance company president. She attended Mississippi State College for Women for a year and graduated fromRead MoreEudora Welty a Worn Path12173 Words   |  49 Pageswhich mirror her plight in society at large. The story is one of the best examples of Weltys writing, which is known A Worn Path 1 for its realistic portrayal of the American South, particularly during the depression.  » Back to Table of Contents Author Biography Eudora Welty was born on April 13, 1909, in Jackson, Mississippi, to Christian Webb and Chestina Andrews Welty. Her father was an insurance company president. She attended Mississippi State College for Women for a year and graduated fromRead MoreThe Extent at Which Peer Group Affect Students Academic Performance5181 Words   |  21 PagesThe Extent to which Peer Groups Affect Academic Performance Have you ever wondered about the extent to which peer groups affect academic performance? Make no mistake; a peer group can impact your childs academic performance significantly. However, to say that ones peer group is the most influential factor in academic performance isnt true either. Lets take a look at just how influential ones peer group is. [pic] The Extent to Which Peer Groups Affect Academic Performance To answer the question

Dirty Facts About Creativity Essay Samples Revealed

Dirty Facts About Creativity Essay Samples Revealed Yet, divergence is a significant theme that plays an important part in the advertising creativity. A shift is definitely brought about in our everyday lives by application of creativity to it. The connection between creativity and problem solving are correlated, meaning that when you own a problem you will need to get a remedy to it, and when you're thinking about the solution you're thinking in many distinct approaches and there is when creativity is useful, creativity helps us a lot when seeking to address an issue, by solving it in many ways. Creativity plays an important function in the creation of new and advanced ideas. It is a large and complex topic. It can also be brought about by frustration, as well as emotional tension. It mainly comes from the person's faculty. Thus, it's vital that we encourage the use of creativity now to grow the stream of innovative thoughts and grant students success in the long-term. Some innovations made are in ignored just because the true problem they should solve isn't understood. Consequently, creativity presents an assortment of management challenges and it might call for substantial tangible investment. When evaluating an environment to evaluate its effectiveness in supporting creativity in children you must ask yourself a couple questions. Quite simply, creativity is triggered by presence of an issue and the should solve it. Many creative men and women suffer from Bipolar too. They have always needed to be an essential part in our society back in the day and even today. Most individuals would acknowledge that creativity is typically a process, instead of a flash of inspiration coming from nowhere, but again this isn't always true. All About Creativity Essay Samples Due to the rise in the variety of individuals accessing the world wide web as well popularity of social websites such as Facebook, the demand for catchy and premium quality advertisement has dramatically increased. Even though there is an elongated understanding of the value of being creative in advertising, no conclusive research was done concerning its effectiveness. Thus, creativity has come to be an essential part of advertising. It's therefore imperative to take into account creativity in advertising in lots of distinct scenarios. For the reason, the notion of relevance and divergence can be useful in regards to what people create, including advertisements. It's a whole lot more primal desire to wish to be loved. When the attention of the purchaser was captured, keeping it's the next target. I have to bring awareness about the value of creativity in the health care region and the manner it plays a crucial part in the future of medicine. What's Truly Going on with Creativity Essay Samples Many artists are diagnosed with different sorts of depression. Children are known to be quite creative at quite a young age. Facts, Fiction and Creativity Essay Samples There's, naturally, a limit on the range of pages even our very best writers can produce with a pressing deadline, but generally, we figure out how to satisfy all the clients seeking urgent assistance. You should have your reasons, and our principal concern is that you wind up getting a great grade. Moreover, alcoholic drinks (for instance, wine) co uld be a great topic for the creative activities themselves. Being the scenario, investing a little amount to have the ability to foster creativity at work is indeed well worth it as a result of the advantages that can be gotten from such endeavor. To begin with, there's the workforce whose work is to produce and conduct a creative plan. You need to be equipped with a particular talent to be able to be efficiently innovative. As a result of this simple fact the children find the range of equipment and the simple fact which they can access about 75% by themselves very satisfying and gives them an awareness of independence. This encompasses personality features linked with creativeness and the capacity to observe things from a different position. College life includes writing essays and application letters whether you're in the discipline of company or literature. Writing skills in college isn't restricted to essays. To offer you a remedy about how to compose an impressive college essay, here are some hints you may wish to consider. Writing a college essay can arrive in various forms and styles based on your taste. Intro tighe hopkins 98 essay questions that you begin. Admissions essay topic, lawrenceville, ensure you begin. Students lead busy lives and frequently forget about an approaching deadline.

Lord Of The Flies Reflection Essay Research free essay sample

Lord Of The Flies Reflection Essay, Research Paper Compare and Contrast Essay: Godhead of the Fliess Lord of the Flies demonstrates a really elusive yet of import message, largely about the manner that worlds can turn about any state of affairs into an evil 1. The novel is to the full based on trying to understand this message. Unfortunately the film for assorted grounds does non make the novel justness in the secret plan and item section. The novel is chock full of inside informations and head indulgence secret plan turns. But the film non merely leaves these out but it besides forgets to include or changed indispensable fragments of the narrative. One of these elements was the nationality of the male childs who are stranded on the island. In the novel the male childs are British yet in the film they are American. This non merely affected visual aspect such as vesture and speech patterns, but besides the manner that the male childs acted reflected the different civilizations that they had grown up in and was different in each version. We will write a custom essay sample on Lord Of The Flies Reflection Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page An illustration of this if how they thought of the ground forces, in the novel they mentioned links to universe war 2, yet in the film they merely spoke of the ground forces as person who would salvage them and war was neer truly mentioned. Besides a different alteration from the novel to the film was the clip puting between the two. In the novel the estimated clip was the 1940 # 8217 ; s, and the male childs reflected this by get downing off on the island as good school kids that had regard for their seniors, etc. In the film the clip Fr ame was anyplace from the late 80’s to the early 90’s, it was slightly difficult to specify an exact day of the month. The clip puting showed in the engineering that was present at the clip such as choppers. Besides in the film the male childs started off on the island as male childs who are traveling to military school and were partly desensitized to force, perchance from the telecasting and media of the 80’s and 90’s which is a great spring from the 40’s. This quite perchance might hold made a difference in how the kids reacted to Jack and all of his rebellious thoughts. One other difference between the two narratives is the chief beginning of conversation and frights that drove the male childs into their mentalities. In the novel the # 8220 ; beast # 8221 ; was invariably mentioned and drove the thought of a deathly monster rolling loose among them. This greatly affected the manner the male childs reacted to anything that would acquire their head off being eaten by the animal. Such as runing with Jack, playing a kind of # 8220 ; change by reversal physiology # 8221 ; on themselves by runing alternatively of being hunted, this made them experience more secure in my sentiment. In the film the animal is merely the pilot who stayed alive on the island and doesn # 8217 ; t set fear into their Black Marias for really long, it merely doesn # 8217 ; Ts have rather the same consequence as the novel # 8217 ; s animal did. When it comes down to the knitty gritty, I would decidedly take the novel over the film if it came down to which was more interesting, but that # 8217 ; s what happens when you have to lodge 200 pages in an non much more than a hr.

Polar Sports Company

Introduction Polar Sports is one of the successful companies in the United States. In 1992, Richard Weir formed this company because he was motivated to make superior skiwear products. Since 1992, Polar Sports has been growing steadily. Today, it is one of the leading manufacturers of high-end sportswear in the US. This company experienced rapid growth in the late 1990s because it had good marketing and advertisement strategies.Advertising We will write a custom case study sample on Polar Sports Company specifically for you for only $16.05 $11/page Learn More For example, it sponsored a number of play-offs. Moreover, it endorsed some gifted athletes who excelled in international competitions. Thus, its products gained high reputation in the market. Hence, it sold many goods in the past few decades. Nonetheless, the prosperity of this company dropped slightly between 2008 and 2009 due to economic decline in the US. In 2001, Thomas Johnson was appointed vi ce president of this company. Unlike other companies, Polar Sports has been producing most of its products seasonally. Currently, it is experiencing production and marketing challenges. Therefore, this essay examines the production and marketing trends of Polar Sports. It also recommends measures that can be used to overcome these challenges. Situational Assessment of Polar Sport Market Position Polar Sport mainly targets high-end consumers. Thus, it produces unique products that attract high-end consumers. Polar Sport has been able to compete favorably in the market because it is producing high quality products. Nonetheless, some of its products are quite expensive due to high cost of production. Therefore, high prices affect marketability of its products. Moreover, demand for its products has not been constant per annum. Hence, it has been producing most of its products when they are highly demanded. Thus, it can make huge losses if sports events reduce. Moreover, it faces serious competition from its rivals. Thus, it has to monitor market trends regularly to enable it increase its sales volume. Market, Operational, and Financial Analysis Quantity of Sales under Seasonal Production Through seasonal production of goods, the amount of sales grew tremendously from $4.65 million in 2001 to about $ 16.36 million in late 2011. Due to production of high quality products, the sales volume of this company was expected to reach $18 million by 2012. Nonetheless, the success of the new items was dependent on the market forces. Thus, seasonal manufacturing of goods led to significant increase in sales. Operation Costs under Seasonal Production Production activities were labor intensive under seasonal manufacturing of goods because designers had to develop new products regularly to make the company competitive in the market. Polar Sport strived to deliver orders on time. Hence, it had to increase its workforce. In this case, new workers were trained and existing ones were requested to work overtime.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Seasonal production led to over working of machines. This often led to frequent breakdown of machines, which led to high maintenance costs. In 2012, the cost of operation was expected to be approximately 24 percent of sales. Therefore, seasonal production activities had many challenges, which led to high operation expenses. Volume of Sales under Level Production Model Polar Sports decided to adopt level production because seasonal manufacturing of goods led to a high cost of production. In 2012, the vice president of Polar Sports anticipated a high demand for new products. He also thought that the company would save approximately $480,000 by reducing overtime payments and repair costs. Moreover, the company would save about $600,000 through minimizing the cost of hiring and training new employees. The price of commodities sold was presumed to be 60 percent and would remain constant if the company adopted level production. Level production was expected to increase sales because goods would be produced regularly. Operation Costs under Seasonal Production Level production had some challenges. Intensive production of goods led to high maintenance costs. High rate of manufacturing distinct designs of sportswear led to regular modification of machines. This led to regular repair of machines. Furthermore, level production required hiring and training of new employees. It is important to note that the challenges of level production occurred due to poor implementation strategies. For example, the company did not purchase appropriate machines for large-scale production of goods. Instead, it used small machines that could only produce limited amounts of products. Thus, over utilization of small machines led to inefficiency in production of goods. Therefore, this company should develop proper strate gies to facilitate implementation of level production. Indeed, level production has a great potential to reduce operation costs if it is properly implemented. For instance, level production can facilitate quick production of highly demanded goods. Analysis of the Current Financial Situation of the Company Through seasonal production of goods, Polar Sport had a net income of $897,000 in 2011. Financial analysts expected the net income to reach approximately $1,147,000 in 2012. At the end of the 2011 financial year, Polar Sport had not repaid loans worth $826,000. The local bank that financed it was willing to give it a maximum credit of $ 4 million in 2012. Polar Sport repaid its loans at an interest rate of 11 percent.Advertising We will write a custom case study sample on Polar Sports Company specifically for you for only $16.05 $11/page Learn More The current financial situation of Polar Sport is not good because it has to repay a huge loan within the stipulated time. Moreover, it is repaying the loan at a high interest rate. High interest rates affect profit margins; hence, leading to losses. Moreover, the financial situation of this company may not improve in the near future because it is planning to restructure its production activities. Restructuring of production will lead to high expenses. Thus, it must look for more funds to implement a new model of production. Market Influences to be considered in Restructuring Production The managers of this company should consider the following factors when restructuring production. First, they should be able to predict future demand for various goods to avoid producing irrelevant items. Second, they should assess the potential impacts of the new model of production on the capital needs of the company. Third, they should predict how a given model of production would affect financial income and expenditure. For example, they should adopt a cost effective model of production that will mi tigate operation expenses. Last, managers of this company should monitor new products introduced by its rivals to avoid duplicating goods. Solutions to Current Production Challenges At present, Polar Sport Company needs to increase its sales volume in order to make more profits. In this case, it should produce goods that are demanded throughout the year regularly. Conversely, it should produce products that have a low demand seasonally. Polar Sport should adopt level manufacturing of products because of the following reasons. First, level manufacturing will increase production and sales. Therefore, it will be able to make profits throughout the year. Second, level production will reduce the cost of production in future since goods will be produced a head of demand. Thus, it will be able to mitigate unnecessary production costs such as overtime allowances. Level production will facilitate production of superior products since designers will not hurry to complete urgent orders.Adverti sing Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The following production issues should be taken into consideration when adopting level manufacturing of goods. First, this company should invest in better technology that will lead to efficiency in production. For instance, it should acquire sophisticated production equipment that will reduce wastage of materials. This will lead to a significant reduction of operating costs. Indeed, large-scale production is cheaper than small-scale production of goods. Second, it should produce most of its products in countries such as China and India because they have cheap labor. Proper implementation of level production model will require additional financial resources. Thus, it will have to seek more capital to buy better machines. It will also need more resources to hire and train additional workers. Furthermore, level production will require quality control measures. Currently, Polar Sport does not have adequate income to facilitate implementation of level production. Thus, it should seek fun ds from financial institutions to acquire modern production equipment and to hire more workers. Alternatively, it can buy new machines on credit and pay manufacturers within a given period. It can also acquire machines through lease agreements. Conclusion Polar Sport Company can make more profits if it adopts proper production and marketing strategies. Therefore, it should adopt level production because it will lead to increase in sales. This case study on Polar Sports Company was written and submitted by user Helen Lamb to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Using Google Analytics To Write Smarter Content

Using Google Analytics To Write Smarter Content Smart content is content that perfectly fits your audience. But who is your audience? Thats the BIG question, isnt it? Smart content is content that perfectly fits your audience. #ContentMarketingNearly every blog post that talks about content marketing starts with Know Your Audience and then tells you why thats important. Only if youre really lucky will they tell you how to figure out who your audience is, or how to write for multiple audiences.  But wouldnt you love it if they said click this button and were going to tell you who your audience is, what they like, and where they live? This is your lucky day. You can write smarter content thats a perfect fit for your audience using Google Analytics and their Audience data. Google Analytics has always been a great source of audience information, but these specific reports are even more helpful. To get started, youll want to log into your Google Analytics account. Find Audience in the left-hand column. Beneath that you can see the different sections and reports available. Clicking on these sections will reveal the sub-sections well be covering in this post. There are four key areas where Google Analytics can tell you specific traits about who is reading your content. #1 Demographics: Age And Gender Google Analytics can give us a good picture of what age and gender  our audience is made of. Using and the data we have as an example,  and see how this plays out. As we dug into our own data recently, we were blown away by the high Pinterest use by our users, and the pattern we saw in the topics of the blog posts in our system. 90% of social shares in came from Pinterest. The most popular topics for users on Pinterest were food and home. Heres what we know about the Pinterest network outside of users. 90% of Pinterest users are women. 52% of Pinterest pins are about food,  18% of pins are about home, 15% are about lifestyle. Does our blog attract a larger female audience or not? It would seem that that might be the case, with 90% of our social shares happening on Pinterest and with 90% of Pinterest users being women, but just because we have a high number of female users of doesnt mean thats who is reading our blog. By looking at the data Google Analytics provides, we can get a better picture. It looks like most of our audience is between the ages of 25-34, and it tips slightly toward more female readers. And that is super useful information, because: We can research to find out what topics that age group prefers. We can see that we are writing for two audiences at once, almost equally male/female. Think of it this way: If you were writing a blog that focused on fun things to do now that you are retired, you should see your readers age skew towards 55+. If you dont, something is wrong. Or, if you do see those ages topping your graph, but you decide to write about the latest technical gadgets and change directions, you will likely see your traffic take an initial hit because youll be shedding your current audience and trying to attract a new one. Knowing the age and gender of your audience helps you create content that is appropriate for them. If you want to take this even further, you can also see traffic spikes and dips on specific dates in the detailed Google Analytics report of age/gender demographics. If you dont publish more than one post a day, you can easily see which posts appealed to specific audiences the most. Youll note that this data isnt for 100% of your total sessions (upper right corner). Well talk about the missing data in a bit. Creating smarter content means knowing the demographics of your audience, and writing to fit them.#2 Interests: Affinity And Market Segment Discovering  what specific topics your audience is interested in reading about is like finding gold. According to Google, the affinity category was built for businesses interested in running a TV ad on a local station, or those currently running a TV ad who would like to extend the reach of a TV campaign to an online context for an efficient price. The In-market segment are those people  who are researching products and actively considering buying a service or product like those you offer. The Other category is for those who arent in either affinity or in-market, but are likely to visit your sites offerings based on interests theyve shown online. Google Analytics is providing this information to help you buy ads, not write content, so when it comes to the interest categories available, they are definitely ad-focused. Even though  you arent using this information to purchase ads, it can still help you see what topics your readers are interested in. For , we currently have readers that are interested in tech, entertainment, and social media. That makes sense; our content seems to be fitting the people who would be interested in our product.  Our content is  attracting the right reader. What is fascinating is the In-Market segment, which tends to resemble the kind of content users are creating. Remember how much of our user base was using Pinterest, and what the typical Pinterest content was? Home, food, and lifestyle!  Our users have distinct interests in the content they are creating, and have created an interest trail online that is reflected here. It helps to know what specific kinds of topics to write about, and to not have to worry that someone outside of your demographics might not like it. While you  dont purposefully want to alienate, you dont have to worry about making everyone happy, either. #3 4 Geography And Mobile The last two that will be useful are geography and mobile demographics. Knowing where your readers are located is helpful, not just because of language, but because it makes you aware of the different cultures you are addressing.  s readership is heavily skewed toward the United States, but we do have readers all around the world. This fits, again, with our user base. Being aware of the different cultures can help you: Know whether or not your holiday-themed posts will make sense to your audience. Avoid content that is a cultural/social faux pas in countries your audience resides. Avoid phraseology or comparisons that would confuse or offend your audience. If you have a younger, technologically skewed audience, youll probably see a similar level of mobile usage that we do. Other audiences may not be using their phones and tablets as much as they use a desktop. Knowing that your audience is skewed heavily towards mobile (as ours is)  reminds you to make sure  that your content is readable on the devices people are using to read it. Responsive web design, crisp graphics, sign-up forms that function in the mobile app–these are all things to keep in mind. At this stage in the game, most users are mobile for most sites. Using  Google Analytics Demographics  For Smarter Content Now that you know this is available, how can you put it to work for your own content? Learn About Demographics Knowing that most of your readers are female and around age 25 wont help you much if you dont know what kind of things interest the average 25-year-old female. There is plenty of research and information online, but you have to know how to find it. Here are a few sites that specialize in demographics: Pew Research Center Market Research Demographic Research As always, data is only as valuable as your ability to interpret it into something usable for you. Create Reader Personas This data that Google Analytics is providing you tells you who is reading your content now. It doesnt mean you cant change your content, but it does give you an idea of what to change it to if you want to keep your current audience. You can use the information Google Provides to  create a kind of reader persona that helps you stay focused on what you write. With a user persona in mind, you can write conversationally as if you were speaking directly to them. You know better what to write when you know who you are writing it for. The Missing Audience Data In Google Analytics Remember that 25% of total sessions issue I pointed out? The data that Google uses to compile these reports isnt the whole picture; it isnt 100% of your total sessions.  Google gathers this data using third-party DoubleClick cookie and device identifiers. That means that when a cookie isnt associated with a specific user, Google cant come up with demographics and interests for you. In other words, the data you have is only partial. Its a subset of your users, and doesnt match your overall traffic that you see elsewhere in Google Analytics.  Additionally, Google doesnt want you to be able to identify specific users, and so some data is removed if that data hits a threshold where an identity might be determined. Still, even with those two gaps in place, you are being given a wonderful amount of specific data about your current audience.  It is a significant tool for guiding you, and you wont find this level of information elsewhere.  Remember, Google Analytics audience reports are  not the end-all method of determining who your audience is, but they are  certainly another tool for your content marketing toolbox. Enable Google Analytics Demographics Before you can use Google Analytics demographics and accessing this information, you will need to enable it in your Google Analytics account. Google provides a step-by-step walk-through to help you do this. You may need to update your analytics tracking code to make demographics work, and adjust your privacy policy as well. Once you have everything in place, you can access data about your site visitors and create content better suited to them. Get This Free Audience Demographics Dashboard To make all of this easier to track in Google Analytics, I created a custom dashboard for us in our Google Analytics account. If youd like to use the same dashboard in your own Google Analytics, you can easily install our custom dashboard here. Each visual widget is linked to the report supplying the data, so its easy to dig into more detail if you want to just by clicking the title of the widget. Our custom Google Analytics audience demographics dashboard makes all of this easy. Feel free to customize this dashboard any way youd like for your own use.

This is Your Platform

This is Your Platform Jane Friedman is a brilliant woman in the publishing world. Shed been editor of Writers Digest and the Virginia Quarterly. Now shes just an in-demand guru, and trust me, I read everything of hers that comes across my screen. One of her most famous posts on her blog is A Definition of Author Platform https://janefriedman.com/author-platform-definition/   Platform building requires consistent, ongoing effort over the course of a career. It also means making incremental improvements in extending your network. It’s about making waves that attract other people to you - not about begging others to pay attention. The following list is not exhaustive, but helps give you an idea of how platform can grow. 1) Publishing or distributing quality work in outlets you want to be identified with and that your target audience reads. 2) Producing a body of work on your own platform - e.g., blog, e-mail newsletter, social network, podcast, video, digital downloads, etc- that gathers quality followers or a community of people who are interested in what you have to say. This is usually a longterm process. 3) Speaking at and/or attending events where you meet new people and extend your network of contacts. 4) Finding meaningful ways to engage with and develop your target audience, whether through content, events, online marketing/promotion, etc. 5) Partnering with peers or influencers to tackle a new project and/or extend your visibility. I have taught classes on platform, and the most common confusion I see across those seas of faces is how to clearly define what platform  is, so that those writers can follow some magical formula to get it. Its not a well-defined path. Here is my definition of platform: 1) Platform is you and your work and the magnetism it has on the public. 2) Add to that your ability to develop a reputation. 3) And finally add to that your ability to maintain a momentum, because platform isnt something you build and expect it to remain structurally sound forever. Platform is a long-term goal. Jane summarizes it as An ability to sell books because of who you are or who you can reach. Yes, thats spot on. But theres also an unspoken understanding that platform cant erode. Platform has no laurels to rest upon . . . you have to work with it every day to keep it alive and well.

Teams at Kluster Case Study Example | Topics and Well Written Essays - 500 words

Teams at Kluster - Case Study Example Individual team members must develop long-term working relationships with other individuals within the group and form solid operational procedures in order to perform their tasks efficiently. Additionally, the company will provide all material external support in order for the team to accomplish their short and long term objectives effectively. In the case of Klusters â€Å"Illuminator Team† its basic format is of a team that runs things. It is also a type of virtual team since the many team members are all from different geographical locations and often meet using web based groupware instead of face to face. There are advantages and disadvantages to a team based work environment. Some advantages of a team based approach to problem solving is that unlike traditionally structured organizations all team members participate in the decision making process instead of top management making all the decisions. As a direct result all employees are empowered to participate creating a work environment that is more efficient and effective at dealing with complex organizational problems while giving a competitive edge over the competition. Some disadvantages of a team based approach is that in many teams individual achievement is not as easily determined as in a traditional hierarchical organization which is a factor in determining compensation. Team based companys tend to focus on team achievements rather than individual performance. The lack of centralized decision making of a team based organization can lead to some disorganization and as well as control and coordination issues for management (Sch ermerhorn & Hunt & Osborn). The Illuminator team has addressed some of these challenges by placing team member reward mechanisms in order to recognize top performing individuals and their contribution to the team effort. Their system is designed to provide them with financial as well as member